International Trade and Export Management - Dr.Francis Cherunilam

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Book Title : International Trade and Export Management

Author : Dr.Francis Cherunilam 

Publisher : Himalaya Publishing House

 Price : Rs.275.00 /-

No. of pages : 528

Book Contents
  
Part I International Trade (Theories, Concepts, Trends and Organisation)

1. An Overview Of International Trade
2. Theories of International Trade
3. Gains From Trade And Terms of Trade
4. Trade Policy (Free Trade versus Protection)
5. Regional Economic Integration (Trade Blocs) And Cooperation
6. International Commodity Agreements, Cartels and State Trading
7. Balance of Payments
8. International Monetary System
9. Foreign Exchange Market
10. Eurocurrency Market
11. International Financial and Development Institutions
12. World Trade OrganiZation (WTO)
13. International Investments
14. Multinational Corporations (MNCs)
15. Globalisation

Part II International Marketing Management

1. International Marketing-An Introduction
2. International Marketing Environment and Marketing Strategy
3. International Marketing Intelligence
4. Market Selection and profiling
5. Foreign Market Entry Strategies
6. International Marketing Channels
7. Product Strategies
8. Promotion Strategy
9. Pricing Strategy
10. OrganiSation For Export Marketing
11. Business from World Bank Aided Projects

Part III Foreign Trade of India (Policy, Regulation and Promotion)

1. Foreign Trade Policy And Regulation
2. Trade and BoP of India
3. Export Procedures and Documents

Part IV Cases

1. Marketing Problems Leather Goods
2. Channel Selection and Product Modification
3. Export Market For Carpets
4. Decorative Tiles Ltd.
5. Minar Biscuits
6. Sind Steel Works Ltd.
7. Fine Home Furnishing Co.
8. APPENDIX
9. Special Economic Zones

Other details are available @ http://jws.himpub.com/himalaya/jsp/bookContent.jsp?bookID=438&languageID=1