Book Title : Advertising and Salesmanship
Author : P. Saravanavel & S.Sumathi
Publisher : Margham Publications
Price : Rs.100.00 /-
No. of pages : 492
Book Contents :
- Marketing Communication
- Nature and Scope of Advertising
- Functions and Benefits of Advertising
- Advertising Objectives and Goals
- Types of Advertising
- Economic Aspects of Advertising
- Social and Ethical Aspects of Advertising
- Advertising Agencies
- Advertisement Budget
- Advertising Campaign Planning
- Advertising Copy
- Advertising Themes and Appeals
- Copy Design, Layout and Production
- Advertising Media
- Indoor Media
- Outdoor Media Advertising
- Measuring Advertising Effectiveness
- Personal Selling and Salesmanship
- Types of Salesmanship & Salesmen
- An Ideal Salesman & Aggressive Selling
- Personal Selling Process
- Theories of Selling
- Sales Organization & Sales Manager
- Recruitment and Training of Salesmen
- Motivation and Remuneration of Salesmen
- Supervision and Control of Salesmen (Sales Territories and Quotas).
- Sales Promotion & Publicity
- Nature and Scope of Sales Promotion
- Role and Significance of Sales Promotion
- Sales Promotion Strategies
- Tools of Sales Promotion Schemes
- Planning and Implementation of Sales Promotion Programme
- Buying Motives
- Knowledge of Customers
- Customer Support Services (Packing and Guarantee)
- Publicity
- Public Relations
- Consumerism
No comments:
Post a Comment