Entrepreneurial Development - Dr. Jayshree Suresh

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Book Title : Entrepreneurial Development

Author :  Dr. Jayshree Suresh

Publisher : Margham Publications

Price : Rs.90.00 /-

No. of pages : 398 


Book Contents :

1. Understanding the Meaning of “Entrepreneur”
2. Characteristics of an Entrepreneur
3. Classification of Entrepreneurs
4. The Entrepreneurial Scene in India
5. Factors Influencing Entrepreneurship
6. Entrepreneurial Growth
7. Problems of Entrepreneurs
8. Business Idea Generation Techniques
9. Identification of Business Opportunities
10. Marketing Feasibility
11. Financial and Economic Feasibilities
12. Technical, Legal, Managerial, Locational and Other Feasibilities.
13. Project Appraisal
14. Project Report
15. Franchising
16. Product Strategies
17. Pricing Strategies
18. Distribution Strategies
19. Promotional Strategies
20. Step-by-Step Approach for Starting New Business
21. Learning to be Successful
22. Family Owned Business Enterprises
23. Strategic Approach.