Book Title : Marketing
Author : J. Jayasankar
Publisher : Margham Publications
Price : Rs.70.00 /-
No. of pages : 318
Book Contents :
- Meaning and Evolution of Marketing
- Marketing Functions
- Product Planning and Policy
- Pricing
- Channels of Distribution
- Promotion and Sales Promotion
- Advertising
- Personal Selling
- Market Segmentation
- Buyer Behavior
- Marketing Research
- Sales Forecast
- Marketing of Consumer Goods
- Marketing of Agricultural and Industrial Goods
- Marketing of Services
- Law relating to Sale of Goods
- Stock Market
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