Marketing - J Jayasankar

Book Title : Marketing
Author :  J. Jayasankar
Publisher : Margham Publications
Price : Rs.70.00 /-
No. of pages : 318

Book Contents :
  1. Meaning and Evolution of Marketing
  2. Marketing Functions
  3. Product Planning and Policy
  4. Pricing
  5. Channels of Distribution
  6. Promotion and Sales Promotion
  7. Advertising
  8. Personal Selling
  9. Market Segmentation
  10. Buyer Behavior
  11. Marketing Research
  12. Sales Forecast
  13. Marketing of Consumer Goods
  14. Marketing of Agricultural and Industrial Goods
  15. Marketing of Services
  16. Law relating to Sale of Goods
  17. Stock Market

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