Managerial Economics - Dr. S. Sankaran

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Book Title : Managerial Economics

Author :  Dr. S. Sankaran

Publisher : Margham Publications

Price : Rs.120.00 /-

No. of pages : 1765

Book Contents :

1. Definition, Scope & Fundamental Concepts
2. Firm’s Objectives and the Role of Managerial Economist
3. Basic Concepts of Consumption and Utility Analysis
4. Demand Determinants (Demand Function)
5. Demand Distinctions
6. Demand Forecasting Techniques
7. Production Function and Lows of Production
8. Supply Factor and Economies of Scale
9. Costs: Concepts and Classifications
10. Cost-output Relationship (Cost-function)
11. Break-Even Analysis
12. Cost Control & Optimum Firm
13. Market Structure and Competitions
14. Pricing and Output Decisions
15. Pricing Methods
16. Specific Pricing Problems
17. Theory and Nature of Profit
18. Measurement of Profit
19. Profit Policies, Planning and Forecasting
20. Capital Budgeting
21. Cost of Capital
22. Project Profitability
23. Managerial Decision Making
24. Linear Programming
25. Game Theory
26. Business Cycle and Business Policy
27. National Income
28. Determination of Income and Multiplier
29. Social Accounting and Input-output Analysis
30. Monetary and Fiscal Policies
31. Economic Planning and M.R.T. P. Act
32. Industrial Policy
33. The Consumer
34. More about Product Pricing and Differential Pricing
35. Measurement of Economic Concentration
36. Optimization Technique: Simplex Method in LPP
37. Foreign Investment